Yellow Wood Partners is a consumer-focused private equity firm founded in 2011 with a goal of bringing investment and functional operational expertise to portfolio companies. Since 2012, Yellow Wood has completed 15 transactions comprising nearly 60 brands across 7 platforms. Our current platforms include Elida Beauty, Suave Brands Company, Beacon Wellness Brands, Scholl’s Wellness Company and Future Beauty Brands. We invest exclusively in consumer sectors including beauty & personal care, health & wellness, food & beverage, home, active lifestyle, pet, family, and apparel & accessories.

Our Consumer Operating DNA® strategy combines extensive, deep industry research, analysis, and operating expertise pre-investment through exit. This strategy facilitates our seamless execution of carve-outs from large global CPG companies and our close collaboration with founders. We have a concentrated approach of partnering with a small number of portfolio companies per fund. This enables our team of investment professionals and operating partners to work closely with management teams to realize each brand’s full potential. We are a complete investment partner, focusing on maximizing equity value creation through a data-driven and highly involved investment and operational strategy which drives improved profitability of acquired brands.